Resume
Experience
2022 - 2024
CEO
Favorites Unlimited Ltd
Bet Shemesh
I led the growth of a ready-to-eat meal service that brought frozen high-quality, convenient meals directly to customers' homes.
Using Wix and then Shopify, I developed a seamless marketing and online ordering system, that was a joy to use.
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My focus was on expanding kosher certified meal options easily accessible for individuals busy households and senior citizens.
I pioneered an eco-friendly delivery method new in Israel, that enabled meals to be delivered across most of the country still frozen 24 hours after dispatch – even in summer!
2010 - 2021
Founder & CEO
Appstractor Corporation
UK + Israel
In 2010, I set out to address some of the emerging challenges I saw in the fields of online data collection, and digital marketing support. With my team we created products tailored to help both marketing and tech professionals tackle these challenges efficiently and affordably.
Learn more about the platforms and products built by Appstractor.
I started the company with just myself, and at its peak I was managing a team of 20 people in several different countries.
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In mid 2020, our Cyber Security product for MSPs, Privatise, was spun out into a separate company which was subsequently acquired by Coro in late 2022.
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In November 2021 I exited Appstractor Corporation following a management buyout.
2008 - 2010
Search Engine Marketing Manager
Aladdin Knowledge Systems (Acquired by Safenet Inc. in 2009)
Petach Tikva
Developed and implemented SEM strategies to increase online visibility of the company’s three product divisions while collaborating with the marketing teams to ensure messaging consistency.
Managed Google Ads PPC campaigns, conducting in-depth keyword research and competitive analysis, to more than trebling inbound leads, while reducing CPA up to 70%.
Education
Bachelor of Science (Hons) in Computer Science, University of Liverpool
Professional Skillset
Innovating!
Digital & Offline Marketing
Remote Team Management
Quality Assurance
Project Management
User Experience (UX) Design
Tools & Platforms
Google Ads
Meta Business Suite
Shopify
Wix
HubSpot
Google Analytics
Microsoft 365
Google Workspace
Trello
WhatsApp Business